- Solve your business problems
- Help your data management
- Ease your security worries
- Address critical IT skills areas
- Diminish the value of legacy systems
- Simply your data center
- Improve your data quality
- Validate current ROI metrics
- Create less 'noise'
- Work every time
'How do you optimize its value?'
http://www.techrepublic.com/blog/10-things/10-things-you-shouldnt-expect-big-data-to-do/