Graph databases relative to relational databases. Read on...
How are organizations putting graph databases to use?
"Financial services companies are using graph databases to assist them in discovering instances of both internal and external fraud," said Boyd. "In retail, companies are using the technology to help them with purchase recommendations for customers. In logistics, graph databases are being used to plan package routings — and in networking and IT, it is being used in root cause analysis."
http://www.techrepublic.com/article/why-graph-databases-are-so-effective-in-analytics-projects
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