Wednesday, April 27, 2016

Facebook Isn't Just Social Networking; But A Well-Tuned Analytic Wheel of Tools

The wonderful past and current Facebook products:

  • Messenger
  • WhatsApp
  • Instragram

The future technologies:
  • Connectivity
  • AI (Artificial Intelligence)
  • VR / AR (Virtual Reality / Augmented Reality)




Tuesday, April 19, 2016

Social Media Trends: Is it Time for Brands to Retire the Hashtag?

"... research shows that including a hashtag in a Tweet distracts people from doing what a marketer actually wants, like visiting a website or installing an app. A Tweet that doesn’t include a hashtag or @ mentions will generate 23 percent more clicks, Re/code reports. The extra distraction hurts, not helps, social media marketers.
Hashtags use in Super Bowl Ads

http://www.skyword.com/contentstandard/news/social-media-trends-is-it-time-for-brands-to-retire-the-hashtag/

Friday, April 1, 2016

Digital Audience Numbers of Social Media Tools

Facebook really does rule the internet!  Here are the supporting charts:

18-34 years old, #minutes / month



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35+ years old, #minutes / month




http://www.huffingtonpost.com/entry/facebook-comscore-charts_us_56fc0149e4b083f5c60651c4?jud381xwgrzmvaemi&