Analytics means interacting with information at the speed of business, continuous iterative data exploration, and fact-based decision making using statistical and quantitative analysis, explanatory, predictive and prescriptive modeling.
Analytics is closely related to operational management science.
See complete article at: http://sqlmag.com/business-intelligence/business-intelligence-market-shifts
Where traditional business intelligence was historically focused on measuring past performance with querying, reporting, OLAP, and dashboards answering what happened, how many, how often and where type questions.
Analytics strives to answer why, and forward looking questions such as what if these trends continue, what will happen next, and what is the best that can happen?
See complete article at: http://sqlmag.com/business-intelligence/business-intelligence-market-shifts
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